Use Lead Magnets to Generate New Leads
There is a little known secret about content marketing: You don’t have to write an eBook to drive leads. The same goes for white papers, webinars, catalogs, or other gigantic pieces of content we think...
View ArticleContent Analytics That Make Sense
We need to have a little talk about your analytics. You see, we’re way too focused on visitors and average time spent on site and bounce rates and pageviews. I will concede those are important metrics...
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Four Steps to Write a Compelling Headline
Coming up with a compelling or clever headline is an art, and it’s not a bit as easy as it sounds—particularly if your objective is to attract and please both humans and search engines. The first rule...
View ArticleStructured Meetings Make for Better Internal Communications
In today’s digital world, it’s really easy to jot off an email and not think about it again. As a leader, do you think about what affect that might have on the receiving party? Allow me to tell you a...
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Traction: Get a Grip On Your Business
A couple of years ago, Gino Wickman wrote a book that changed the lives of many entrepreneurs. Traction: Get a Grip On Your Business was written to help your strengthen the six key components of your...
View ArticleAnonymous Social Media Isn’t All That Anonymous
It’s been a few years now, but there was a woman who tweeted how much she hated her job and her boss. Her boss saw the tweet and tweeted back, “You’re fired.” It was one of those train wrecks you...
View Article10 Books to Read or Gift This Holiday Season
We’re closing in on the end of the year and everyone is rushing around to get things finished, with a little bit of senioritis. Many of us are also still finishing Christmas shopping (and some of you...
View ArticleCommunications Trends for 2015
It’s the time of year that all of the experts predict what will happen in the new year. Of course, no one really has a crystal ball, but there are certain things you can tell are going to happen, just...
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The Lies and Truths of Content Distribution
When pursuing content marketing, social proof is a big deal. But there are content distribution lies that don't equate to large numbers of social shares. The post The Lies and Truths of Content...
View ArticlePersonalize Your Organization’s Media Relations Efforts
There is a common misconception among business owners that media relations means writing a news release, sending it to 1,000 journalists and suddenly they’re all writing about you. The truth of the...
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Crisis Communications Lessons from Union Street Guest House
When I speak, particularly to business owners, someone inevitably asks, “Let’s say I start using the web to grow my business. What do I do if someone says something negative about us online?” My answer...
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Business Owners Need to Understand How PR Integrates a PESO Model
A recent article in Inc. called “5 Most Common Startup Marketing Failures” has some incorrect information for business owners. It talks about the mistakes one could make with marketing, particularly as...
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The 10 Books That Profoundly Affect Your Life
There is a fun challenge going around Facebook where you are to list the 10 books that have profoundly affected your life. The rules are: Don’t take more than a few minutes and don’t think too hard....
View Article14 Steps to Online Reputation Management
Human beings love three stories: The overnight success, the great downfall, and the great rebuild. Because of that, how to build your online reputation, how you maintain it, what you do when critics...
View ArticleCrisis Communications the NFL Way
At the end of last year’s NFL season, I announced I was quitting football. It’s really hard to be a Bears fan. My heart hurts after nearly every game. My husband tries to reason with me, “But they went...
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